Pigskin Pigheadedness or Prospecting

On the face of it, it is appalling that a dad would sell his 13-year-old son to a college football coach. On the other hand, since coach of little conscience Lane Kiffin is not actually allowed to confirm or deny the report, it is possible David Sills IV is spending no money to get DS V a great deal of publicity and early endorsement deals. Since he's likely to burn out or be seriously injured well before he plays for USC or anyone else, it could be his father has snatched the brass ring for his son with the only chance he's got. It might look (and actually be) disgusting, but maybe father did know best when he ran his mouth?