Monday, September 24, 2007

Into the Ether

Every business launches with promise, often an implicit one that it can offer its target market everything they'll ever need. Particularly those that are all internet all the time promise the life lived large in their initial hype.

But can SingleDads.ning.com, a social networking site for single dads really serve all the needs of that group? When a Florida homeless man says, "I looked all over Central Florida and no shelter would take a single dad with kids..." does it just show his ignorance of how much better life can be when lived via pixels?

** What is a father's life is all or even just the best part is electronic? **

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