Friday, October 23, 2009

Shoe (and not you) Blues

In the LOL-crime of the century, adidas won't let Michael Jordan's son step into his shoes. Jordan senior is branded with sneak-maker Nike, while college frosh Marcus is being paid (sorry, scholarshipped) to play basketball for the University of Central Florida, which takes money to make sure all its hoopsters play with three stripes, no swoosh, on their feet.

While unlikely to draw the same headlines, a few other prominent kid-following-in-dad's-footsteps fights are under way. Chris Brubeck, 57, is struggling to get folks in the classic music world to pay attention to jazz and vice versa ... as well as trying to get everyone to accept he and brothers Darius and Dan as musicians with their own work instead of just the kids of "Take Five" and "Blue Rondo" daddy Dave, 88. Beau Biden has returned from war — the Delaware attorney general serves as a reservist in Iraq — and is apparently now fighting about whether or not to fight for his dad (VP Joe's) former senate seat. [Earlier: Veep Daddies]

And then there is Shannon Lee, who lost father Bruce when he was 32 and she was four. Her battle is for his "legacy." Well, maybe not his legacy, more like the $5 to $10 million you can snatch by licensing his image rather than let it being poorly marketed or just used by folks who don't pay the one's who own the iconography of a d(e)ad man.

Can we get sneaker deals all around?

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