Tube Daddies

What should DadTV look like? A bit like mom channels Lifetime or Oxygen, only with beer company sponsored football 36 hours a day?

Apparently, to begin, it shouldn't be on television all day. Hence, the launch of InteractiveDad TV, a company peddling "dad relevant" product to local stations. Not just a PR launching pad (at least they don't admit to that), the station's raison d'etre and big selling point is that half of the men responding to a proprietary survey said they would change channels to watch dadnews. Hmmm?!

For stations who want to outsource their ratings bait for dads, IDTV will send out three dadcentric stories weekly along with:

• on camera teases
• electronic downloadable scripts for easy copy and pasting into archives or closed captioning
• fully tracked, split channel pieces
• custom outcues

Dads who don't watch or care about the local news are out of luck in seeing something of themselves on TV (or IDTV is out of luck in trying to appeal to them)? Probably not, there may not be much news, but the opportunity to measure yourself as a dad can still be had (at least via reruns) by competing from your couch with members of the TV Singles Dads Hall of Fame, or the Dreamy Dads of current TV, or the best and worst TV dads of all time.

Good luck.

** Ah the 50s dad, long gone, occasionally mourned. **